When we’re speaking with soon-to-be agents, many of them wonder, “Should I be a buyer’s agent or a seller’s agent?”
Some agents, for example, take on a range of responsibilities and wear many hats in the process. They might work with both buyers and sellers in accounting and in lead generation, which can make for a pretty convoluted juggling act. Not to mention the fact that it becomes difficult to have an expert grasp of any one area.
In response to this, a lot of agents are beginning to develop specialized skills and roles—particularly once they’re in a team environment. One cardinal benefit of joining a team is that agents can swim in their own lanes and excel in a single facet of the business.
Let’s take a closer look at the roles of both a buyer’s agent and a seller’s agent.
With respect to the buyer’s agent, we often look for specific kinds of personalities. One of the leading indicators for whether or not someone is a fit for this role is the DISC profile. We’ve learned that someone with a high “I” personality is a natural fit for becoming a buyer’s agent.
People that possess this personality are influential, socially adept, and relationship-focused. They enjoy building relationships, seeing beautiful homes, and playing an active part in buyers achieving their real estate dreams.
Those who make great listing agents, on the other hand, typically have more experience under their belt. They understand the complexities of listing a home and the negotiations that take place because they’ve put all of this into practice.
Marketing a home is a highly specialized skill, so any listing agent should be well-trained and tenured in their craft.
As for their personality profile, listing agents tend to fall within the “D” category—someone who’s a driven, action-oriented, and decisive. A good listing agent will move quickly and with purpose in order to help their client capture the highest sale price on their home.
If you’re thinking about pursuing a career in real estate and you’re curious which of the two you’d be a better fit for, please get in touch with us. We’d love to have that conversation with you!